Brunei Halal Brand launched
By Fadhil Yunus, Za'im Zaini & Azaraimy HH

His Majesty the Sultan and Yang Di-Pertuan of Brunei Darussalam yesterday consented to launch two momentous events - the 'Brunei Halal Brand' and the official opening of the 2nd International Halal Product Expo (IHPE) 2007 at International Convention Centre in Berakas.

Accompanying His Majesty were HRH Prince Haji Al-Muhtadee Billah, the Crown Prince and Senior Minister at the Prime Minister's Office, and Prince Abdul Mateen.

Upon arrival, His Majesty was greeted by the Minister of Industry and Primary Resources, Pehin Orang Kaya Setia Pahlawan Dato Seri Setia Dr Awang Haji Ahmad bin Haji Jumat.

Among those present at the ceremony were Minister of Health Pehin Orang Kaya Indera Pahlawan Dato Seri Setia Awg Haji Suyoi bin Haji Osman and Minister of Religious Affairs, Pehin Jawatan Luar Pekerma Raja Dato Seri Utamam Dr Ustaz Hj Awg Mohd Zain bin Hj Serudin.

The event began with the recital of the Surah Al-Fatihah, followed by the officiating of both events as His Majesty pressed the button at the entrance to the Plenary Hall of ICC to mark the launch of the " Brunei Halal Brand" and the official opening of the 2nd International Halal Product Expo 2007.

A pesambah was then presented to His Majesty by the chairman of the organsing committee, Permanent Secretary of the Ministry of Industry and Primary Resources, Dato Paduka Haji Mohd Hamid bin Haji Jaafar.

To bless the occasion, the State Mufti read the doa selamat after the presentation of the pesambah.

His Majesty then proceeded to the Plenary Hall to view exhibits which totalled 158 ... 49 local and 109 from 26 countries among them Australia, Pakistan, Malaysia, South Africa , China, Algeria and Singapore.

His Majesty also consented to receive pesambah from exhibitors. The exhibition also saw His Majesty launching some of the products.

Last year, there were 72 exhibitors from 10 countries, whereas this year's number is twice more than in 2006.

Towards the end, His Majesty and the royal entourage consented for a group photo.

A seminar with the theme "Providing Quality Halal Products to the World" was held yesterday afternoon at the main hall of ICC (2pm to 5pm) and today (8.30am-12.30pm and 2.00pm -5.30pm).

The event is co-organised by the Ministry of Industry and Primary Resources, Ministry of Religious Affairs and the Ministry of Health. - Borneo Bulletin (19th August 2007)